McAlister's Deli® Unveils New Restaurant Design and Brand Evolution
Prototype to open in Atlanta while new kids + family offering rolls out system-wide
August 15, 2018
ATLANTA, Aug. 15, 2018 -- McAlister's Deli® is rolling out a new prototype restaurant in Atlanta this September that will be accompanied by a deeper, more community-centric brand positioning that guests can experience across the system, starting with a new kids and family program.
McAlister's new design evolution reflects the heart of the communities it serves. Based on rigorous customer research, and done as part of a larger commitment by parent-company FOCUS Brands Inc. to invest in the future of its restaurants, the new McAlister's prototype will reflect the finding that guests view McAlister's as a natural community gathering place.
The new design will have an open look and feel, featuring a community table that can seat large groups to encourage get-togethers and neighborhood connections. There will also be a community-themed mural and photo wall highlighting neighborhood patrons and landmarks, unique to each restaurant.
In addition to the look and feel of the restaurant, the brand is unveiling a new logo and employee uniforms to match. McAlister's will also roll out sustainable packaging, along with fresh menu programming dedicated to kids and families. Additionally, guests of the prototype will be tapped to provide feedback on menu items and their experiences.
"This is the first evolution for McAlister's since our brand opened its doors in Oxford, Mississippi in 1989," said Joe Guith, president of McAlister's Deli. "Whether our guests are socializing while enjoying our signature hand-crafted food, or choosing us for their busy family's on-the-go meal experience, McAlister's brings to life a space that's truly part of the neighborhood and meets the needs of our guests."
The new design layout will provide:
- On-the-go counter strategically placed at the front of the restaurant for easier pickup.
- A dedicated pickup window for on-the-go orders and catering pickup.
- A check-in touchscreen for the pickup window queue.
- The brand's iconic sweet tea will also be available at the front counter for improved guest engagement.
The new kids and family program will include:
- An easy-to-follow format with information presented at kids' eye-level to give them a chance to participate in the decision-making process.
- Affordable, hand-crafted items with better-for-you ingredients parents can feel good about.
The program will also feature custom Activity Kits designed to create new, shared experiences that can extend mealtime together. Filled with games and thought starters that span several age ranges, these interactive kits can be enjoyed by the whole family.
The new kids and family offerings will be available system-wide beginning on August 15.
Founded in 1989, McAlister’s Deli® is a fast casual restaurant chain known for its genuine hospitality, sandwiches, spuds, soups, salads, desserts and McAlister’s Famous Sweet Tea™. In addition to dine-in and take-out service, McAlister’s Deli also offers catering with a selection of sandwich trays, box lunches, desserts, a hot spud bar and more. With numerous industry accolades, the McAlister’s Deli brand has more than 470 restaurants in 27 states. The company is headquartered in Atlanta, Ga. For more information, visit McAlistersDeli.com, and find McAlister’s on social media at www.Facebook.com/McAlistersDeli, www.Twitter.com/McAlistersDeli and www.Instagram.com/McAlistersDeli.
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